Exhibitor education is a relatively new concept and is not a part of every show managers thinking. There is a lot of confusion surrounding the need
for this type of training. If you have a question, don't hesitate to contact us at:
info@exhibitorinstitute.com
+ Our exhibitors are asking for some kind of help from us. Where would be the best place to start?
We usually recommend the on-line ‘Exhibitor Success Center’ as a good starting place. It is the most cost effective and reaches the most number of
exhibitors. From the perspective of implementation, it’s very easy…we create the site customized to your show, send you the link, and all you have
to do is promote it to your exhibitors.
+ I have an exhibitor, who based on last year’s performance is going to leave our show. What can we do about this?
You could use our Exhibitor Consulting service. You introduce us to the exhibitor; we conduct a phone interview or on-line meeting and do a brief
evaluation of their program and deliver some recommendations. In dealing with exhibitors that have a larger exhibit space, we could also present a
webinar or in some cases deliver a customized live seminar. All of these solutions have met with very positive results.
+ I’m having trouble wrapping my head around the need to provide education for our exhibitors. Why should I be burdened with this extra cost
Exhibitor education is fairly new to the show industry, but not to many other industries. Think about the training and support that software
manufacturers give to their clients. They understand that clients will not buy software that is not supported. They spend a huge amount of money (as
a percentage of revenue) providing this service.
The cost in the exhibit industry is extremely small compared to the gain.
It certainly isn’t your responsibility to educate your exhibitors, but it is in your best interest. If you can’t keep exhibitors in your show, you
end up in a cycle of constantly having to replace them. Your costs of acquiring a new exhibitor are fairly high…when a first time exhibitor leaves
your show, it’s tragic.
After thirty years of training and consulting with exhibitors, I can tell you, most of them need and appreciate the help.
The investment of what is usually a small amount is extremely cost effective.
